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SUMMIT (72 x 24 in) (1)

The TRAA Summit of the Americas is the leading annual event for the duty free and travel retail industry across North, Central, and South America as well as the Caribbean.

 

Who Attends:



Retailers and Operators (1)
  • Duty free and travel retail operators of all types:
    • Airport
    • Airline inflight
    • Border
    • Caribbean
    • Cruise line
    • Diplomatic
    • Downtown
    • Free Zone

Retailers and Operators (2)
  • Global and regional companies in categories like:
    • Alcohol
    • Tobacco
    • Fragrances, cosmetics, and beauty
    • Jewelry and watches
    • Electronics
    • Writing instruments
    • Luggage
    • Fashion
    • Gifts
    • Apparel
    • Confections and gourmet foods

Retailers and Operators (3)
  • Firms that connect brands with local operators across the Americas
    • Distributors
    • Agents
    • Wholesalers
    • Import/export companies

Retailers and Operators (5)
  • Airport authorities
  • Commercial developers
  • Logistics providers
  • Store design firms
  • Software and POS companies
  • Consultants

Retailers and Operators (6)
  • Organizations and publications that support or report on duty free and travel retail trends

Breakdown by Category:


At the 2026 Summit, buyer attendees self-reported as representing the following types of stores and products purchased for their stores:


IAADFS Table (4)

IAADFS Table (2)

Exhibiting at the TRAA Summit of the Americas is one of the most direct and efficient ways to reach the decision-makers who drive the duty free and travel retail business across the Americas and Caribbean. Key reasons for this include:

  • Access to Buyers: Retailers, operators, and distributors attend specifically to source new products and explore partnerships. Exhibitors get face time with the people who make purchasing decisions.
  • Brand Visibility: Exhibiting puts products and innovations in front of a highly targeted audience of travel retail professionals who are actively looking for new offerings.
  • Market Expansion: The Summit covers a wide geographic scope (the Americas and Caribbean), giving brands an entry point to new regional markets in one place.
  • Networking & Relationships: Beyond sales, it’s an opportunity to build long-term relationships.

Exhibit Space Rental Fee

Exhibit Space Rental is $30 per square foot, with a minimum requirement of 100 square feet. The Exhibit Booth Fee includes a standard package with the following benefits: 

• Rental of floor space
• Daily cleaning of the space (vacuuming of the floor space and trash removal)
• An allotment of complimentary registrations based on the amount of space reserved
• Complimentary wireless internet
• Listings on the online floorplan and list of participating suppliers emailed to buyers in advance of the Summit
• Access to lists of registered buyers to use in setting appointments and promoting your brands
• Freight Handling Credit: Receive a credit toward onsite freight handling based on the total weight of shipments received through our
official contractor, Fern. See Freight Handling Credit section for qualifications and details.
 

*The space rental fee does not include: an actual booth, exhibit structures, walls, displays, or furniture, electrical service, or carpet. Carpet or flooring is required. 

There will be a $1,000 non-member assessment charged to any non-member exhibitor, in additional to the exhibit fee. This $1,000 will be applied toward your yearly dues when you join TRAA.

Exhibit Space Requests and Assignments

Exhibit space for the 2027 Summit will be assigned based on several factors, including past exhibit history, space availability, exhibitor space requirements, and the timing of application submissions. To be considered for space selection, companies must submit a completed Space Application. The deadline to submit your online contract and participate in our Online Space Selection process is October 30, 2026.

Online Space Selection will take place on November 12, 2026. Participating companies will be notified of their assigned date and time to call in and select their exhibit space.

IAADFS SOTA 2026 Floor Plan

Payment of Fees

Exhibitors & Sponsors must remit 50% percent of their total fees by November 12, 2026. Contracts received after November 13, 2026, must be paid in full (100%) upon receipt of invoice. Full payment must be received on or before January 8, 2027, regardless of Applications & Contract submission date unless payment arrangements were made with the TRAA Sales Team. TRAA reserves the right to reassign an exhibit booth space if the Exhibitor fails to remit 100% payment by January 8, 2027. TRAA reserves the right to hold or revoke Exhibitor badges for any Exhibitor with an unpaid balance and to instruct all official contractors to deny goods and services.

Credit card payments can be made online using American Express, MasterCard or Visa. Make all checks payable to TRAA and remit to the following address via the U.S. Postal Service:

IDAAFS dba TRAA
Lockbox 778630
350 East Devon Avenue
Itasca, IL 60143 USA

Exhibitors who wish to pay by ACH/wire will receive information upon receipt of invoice. 

The 2027 Summit of the Americas offers numerous ways for you to raise the profile of your company and brands before, during, and after the Summit through valuable sponsorship opportunities. Below are some of the great ways to increase your visibility with the many buyers and other industry stakeholders that participate. All sponsorships are paid opportunities; contact Darryl Thompson at dthompson@travelretailamericas.org to learn more.

Welcome Celebration Sponsor — $20,000 (Exclusive)

Welcome attendees in style and set the tone for an unforgettable summit experience.

As the exclusive sponsor of the Welcome Reception at the Hilton West Palm Beach Event Lawn, your brand will be front and center as travel and leisure professionals gather for the official kickoff of the summit. Set against the elevated atmosphere of the Event Lawn, this signature evening event provides an exceptional opportunity to connect with attendees in a relaxed, social setting while associating your brand with travel, hospitality, and memorable experiences. 
The sponsorship includes prominent brand visibility throughout the reception, opportunities for branded décor and guest touchpoints, and recognition in select pre-event and onsite communications. Create a signature experience that welcomes attendees, encourages connection, and puts your brand at the heart of the summit's opening celebration.

Welcome Amenity Room Drop — $10,000 (Exclusive)

 

Welcome attendees to the Summit with a thoughtful amenity delivered directly to their hotel room. As the exclusive Welcome Amenity Sponsor, the sponsor will provide the amenity at its own cost, which will then be distributed to participating attendees as a special arrival surprise.

 

This sponsorship offers a unique opportunity to introduce your brand before the Summit officially begins and create a memorable first impression that attendees can enjoy throughout their stay.

Premium Networking Reception Bar Sponsor — $7,500 (4 Available | 2 Monday, 2 Tuesday)

Create an enhanced brand experience with a dedicated bar featuring your company’s liquor exclusively during one of the Summit’s networking receptions. Attendees may enjoy your product on its own or pair it with two (2 +) or more of mixers provided by the Summit. There will be signage and cocktail napkins set in proximity of sponosored bar.  Sponsors may provide approved giveaways or literature and have a brand ambassador onsite to engage with attendees.

Sponsorship also includes recognition on the Summit website, conference session slides, pre- and post-Summit buyer lists, and sponsor ribbons for staff.

Networking Reception Interactive Activation — $7,500 (4 Available | 2 Monday, 2 Tuesday)

Enhance the Networking reception with an interactive and fun attendee experience.  A variety of options are available to choose from. 

Morning Coffee Break Sponsor — $5,000 (2 Available | 1 Monday, 1 Tuesday)

Sponsor one of the Summit’s coffee breaks and connect your brand with a welcome pause in the day. Attendees can grab a cup of coffee, recharge, and reconnect with fellow travel and leisure professionals before getting back to the action.  There will be signage and coffee sleeves set in proximity of sponsored coffee stations.  Sponsors may provide approved giveaways or literature and have a brand ambassador onsite to engage with attendees.

Sponsorship includes: opportunity to provide giveaways, invitations, or literature to be featured on the coffee break during your sponsorship, sponsor acknowledgement on prominent signage at the coffee break, sponsor acknowledgement with logo on the Summit website, and on slides at the conference sessions, pre and post Summit buyer lists and sponsor ribbons for staff. 

Sweet or Savory Treat Sponsor — $3,500 (4 Available | 2 Monday, 2 Tuesday)

Give attendees a taste of your brand by featuring your company’s confections during one of the Summit’s scheduled coffee breaks. Your products will be prominently displayed and available for attendees to sample throughout the break. There will be signage and  napkins set in proximity of sponsored treat.  Sponsors may provide approved giveaways or literature and have a brand ambassador onsite to engage with attendees.

Benefits include recognition at the sponsored break, on the Summit website and conference session slides, pre- and post-Summit buyer lists, and sponsor ribbons for staff.

The Afternoon Aperitif — $7,500 (2 Available | 1 Monday, 1 Tuesday)

Sponsor the Summit’s Afternoon Aperitif and connect your brand with a welcome pause in the day. Attendees can enjoy a thoughtfully curated cocktail/mocktail, recharge, and reconnect with fellow travel and leisure professionals before getting back to the action. The sponsor will provide the alcohol for the experience, subject to Summit approval prior to service. 

There will be prominent sponsor signage and branded cocktail napkins, cups, or other cocktail touchpoints in proximity to the sponsored bar or cocktail station. Sponsors may provide approved giveaways or literature and have a brand ambassador onsite to engage with attendees.

Charging Station Sponsor — $7,500 (Exclusive)

Build goodwill with the attendees by providing them with a place to charge their devices. Placed strategically in the event space, this is a great opportunity for exposure for your company or brands. 

Sponsorship Includes: sponsor branding on the charging station, sponsor acknowledgement with logo on the Summit website, and on slides at the conference sessions, pre and post Summit buyer lists, sponsor ribbons for staff and opportunity to provide literature to be featured at the charging station. 

Opening Keynote & Breakfast — $15,000 (Exclusive)

Gain the attention of attendees and get great exposure before, during, and after Sunday morning's opening session. Welcome attendees with hot breakfast and engaging content.  Enhancements to the food and beverage are avialable upon request for an addtiional cost. 

Sponsorship includes: opportunity to address the audience for three minutes for marketing purposes, hot breakfast for attendees, opportunity to provide giveaways, invitations, or literature to be placed on session room seats, sponsor acknowledgement on prominent signage at the session, sponsor acknowledgement with logo on the Summit website, and on slides at the conference sessions, pre and post Summit buyer lists and sponsor ribbons for staff.

Closing Keynote with Grab & Go Travel Market — $12,500 (Exclusive)

End the Summit on a high note and give attendees a memorable send-off as they gather for the closing keynote. Welcome attendees with a Grab & Go Travel Market, where they can pick up Takeoff Treats to enjoy as they begin their journey home, along with engaging closing-session content. Enhancements to the food and beverage experience are available upon request for an additional cost.

Sponsorship includes: opportunity to address the audience for three minutes for marketing purposes, Grab & Go Travel Market featuring Takeoff Treats for attendees,  opportunity to provide giveaways, invitations, or literature to be placed on session room seats, sponsor acknowledgement on prominent signage at the session, sponsor acknowledgement with logo on the Summit website, and on slides at the conference sessions, pre and post Summit buyer lists and sponsor ribbons for staff.

Closing Day Luggage Check Station — $6,000 (Exclusive)

Give attendees one less thing to carry—and keep your brand in hand.

Make departure day easier for attendees with an exclusive Luggage Check Sponsorship. Your brand will be prominently featured at the designated luggage check area, providing valuable visibility as attendees transition from the Summit to their next destination.

This high-traffic service gives your brand a natural connection to travel, convenience, and hospitality while attendees check their bags and enjoy their final moments at the Summit. 

Enhance the experience with branded signage, luggage tags, a branded takeaway, or another travel-inspired touchpoint.

Prime Summit Sponsor — $17,500 (Exclusive)

This sponsorship provides prime exposure for your company and/or brands in conjunction with the 2027 Summit. 

Sponsorship includes: free Summit registration for up to six (6) of your company staff (or to use for customers if you are an exhibitor already using complimentary exhibitor registrations), top-listed sponsor with logo as prime Summit sponsor on all directional signs onsite at 2026 Summit, sponsor acknowledgement with logo on the Summit website, and on slides at the conference sessions, pre and post Summit buyer lists and sponsor ribbons for staff. 

Water Bottles and Hydration Station Signage — $8,000 (Exclusive)

Company logo featured on refillable water bottle provided to all onsite registrants at check-in. Water bottle will be co-branded with Summit of Americas Branding and sponsor logos. Hydration stations to include logo displayed  on signage nearthe water coolers throughout the conference.

Networking Lounge Sponsor — $7,500 (2 Available)

Position your brand at the center of attendee connections. The Networking Lounge offers a comfortable space for meetings and conversations, with your branding integrated throughout to reinforce your presence as a facilitator of valuable industry relationships. 

Include your branding by providing collateral or a giveaway in our Networking Lounge, station (1) member of your team as a brand ambassador (1 table and 2 chairs provided) and onsite signage recognition. sponsor acknowledgement with logo on the Summit website, and on slides at the conference sessions, pre and post Summit buyer lists and sponsor ribbons for staff.

Additional opportunity for sponsor-provided branded giveaways or amenities within lounge. 

Glam & Headshot Lounge — $20,000 (Exclusive)

Support attendees by providing them with the opportunity to look and feel their best. At the Glam Lounge, they can prepare for a standout headshot that showcases their personal and professional confidence.  Following their Glam appointment, they will have the opportunity to take a new headshot to update their professional profiles.  The headshot studio will be available to attendees anytime the exhibit hall is open.

Additional opportunity for sponsor-provided branded giveaways or amenities within lounge. 

Wellness Lounge — $25,000 (Exclusive)

Give attendees a moment to pause, recharge, and reset with an inviting Wellness Lounge designed to bring a sense of calm to the busy event environment. This exclusive sponsorship offers attendees a dedicated space to relax, featuring comfortable lounge seating, a tranquil atmosphere, and travel chair massage therapists providing complimentary mini massages throughout the activation.

The Wellness Lounge provides a memorable attendee experience while giving the sponsor a natural opportunity to align with wellness, self-care, and work-life balance. Sponsor branding can be incorporated throughout the lounge, creating a highly visible yet relaxing presence on the show floor.

Additional opportunity for sponsor-provided branded wellness giveaways or amenities within lounge. 

Passport to Prizes — $750

Participate in the Summit of Americas Passport Challenge! Each attendee will receive a Summit Passport and be encouraged to visit participating exhibitor booths, connect with exhibitors, and learn more about their products and services in exchange for a stamp.

Attendees who complete their Passport by visiting all participating exhibitors will be entered into raffle. At the conclusion of the Summit, sponsors will be invited to join the raffle and help award the sponsored prizes. 

This engaging activation drives qualified traffic to your booth, encourages meaningful attendee interactions, and gives your brand an additional opportunity to connect with participants throughout the Summit.

Company responsible for providing their own prize.  

Registration Drop — $1,750 (4 Available)

Sponsorship includes pieces of collateral or gift item that will be placed near registration for attendees to pick up during check in and throughout the event. 

Sponsor is responsible for collatoral/ gift and shipping. 

Lanyards — $7,500

Put your brand front and center on the official co-branded lanyards provided to all attendees. Your logo will be featured on lanyards worn throughout the event, providing continuous visibility across conference activities. Sponsorship also includes recognition on the event website and conference session slides, pre- and post-event buyer lists, and sponsor ribbons for staff.

Hotel Key cards — $10,000

Be the first brand attendees see when they arrive and the one they carry with them throughout their stay. Customized hotel key cards showcase your logo daily, providing repeated exposure every time participants access their rooms. sponsor acknowledgement with logo on the Summit website, and on slides at the conference sessions, pre and post Summit buyer lists and sponsor ribbons for staff.

Product Theater Presentation — $3,500

Put your brand in the spotlight with a 20-minute presentation on the Product Theater Presentation. This interactive opportunity allows sponsors to introduce attendees to their brand, share key product highlights, and create a memorable hands-on experience through product sampling. Designed to engage attendees beyond the traditional exhibit booth, the presentation provides a dedicated stage platform to tell your brand story, demonstrate your products, and connect directly with your target audience. Sponsorship includes: 20-minute dedicated presentation on the Product Theater Stage Opportunity to showcase your brand, products, and key offerings Opportunity for attendees to sample featured products Branded presentation signage at the stage Opportunity to distribute branded materials or giveaways Sponsor acknowledgement with logo on the Summit website Sponsor acknowledgement on select event signage and/or conference materials.

WIFI Sponsor — $15,000 (Exclusive)

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Preliminary Program

Monday, March 8, 2027

Registration Open

Exhibitor Move-In

Opening Reception

8:00 am - 8:30 pm

8:00 am - 8:00 pm

6:30 pm - 8:30 pm

Registration Open

Coffee Break in Exhibit Hall

Lunch Break in Exhibit Hall

Coffee Break in Exhibit Hall

Exhibit and Meeting Rooms Open 

Networking Cocktail Reception

7:30 am - 7:30 pm

10:00 am - 10:30 am

11:30 am - 1:30 pm

11:30 am - 1:30 pm

10:00 am - 7:30 pm

6:30 pm - 7:30 pm




Tuesday, March 9, 2027

Wednesday, March 10, 2027

Registration Open

Exhibit and Meeting Rooms Open

Coffee Creak

Lunch in Exhibit Hall

7:30 am - 7:30 pm

9:30 am - 7:30 pm

10:00 am - 10:30 am

11:30 am - 1:30 pm

Registration Open

Brunch in Exhibit Hall

Exhibits and Meeting Rooms Open

Passport to Prizes Drawing in Exhibit Hall

8:30 am - 12:00 pm

10:00 am - 12:00 pm

9:00 am - 12:00 pm

11:45 am - 12:00 pm

Networking Cocktail Reception

6:30 pm - 7:30 pm

Exhibitor Move-Out

12:00 pm - 11:59 pm


Thursday, March 11, 2027

Exhibitor Move-Out

7:00 am - 5:00 pm


Venue and Dates

Palm Beach County Convention Center, South Florida’s premier destination for sophisticated meetings, conventions, trade shows, corporate gatherings, and signature events. Designed with the needs of today’s meeting planners and convention organizers in mind, our venue combines world-class facilities, personalized service, and the distinctive elegance of Palm Beach County to create extraordinary experiences that inspire attendees and deliver measurable impact.

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Exhibitor Conditions, Rules, and Regulations

If you need additional information or require assistance, email Darryl Thompson at dthompson@travelretailamericas.org.


Questions about Exhibiting and Sponsorship?

Contact Darryl Thompson

Darryl Thompson

Darryl Thompson

Sales Coordinator

202.367.2461

dthompson@travelretailamericas.org

TRAA
2001 K Street NW, 3rd Floor North | Washington, DC 20006 | USA
P: 1.202.367.1184 | F: 1.202.429.5154 | E: info@travelretailamericas.org.